International Congress of the Polish Cardiac Society in Poznan

XX Kongres PTK Dudek Landa
XX Kongres PTK Dudek Landa
XX Kongres PTK Dudek Landa

About the Project

The Autumn Congress of the Polish Cardiac Society, which this year was held in Poznan, is the biggest event for Polish cardiologists. They meet there to find out about the latest guidelines and recommendations of the European Society of Cardiology, and also to exchange experiences. Eleven Zett’s task was to support the media appearances of professors and prepare a special debate with representatives of the Ministry of Health, the Agency for Health Technology Assessment and Tariff System, and outstanding cardiologists. Moreover, Eleven Zett was responsible for the media coverage of this event, including TV, press, and radio. We also facilitated the work of the media and ensured interviews with experts. After the debate, a press release and report were prepared and sent to the media. The debate was also covered on social media.

August-September 2016


The concept of promotion


Visual identification

Press releases

Promotion in the media

Public Relations

Media relations

Personal branding

Social media

Media monitoring

Photo and video coverage