Congress Avenue

Aleja Kongresowa
Aleja Kongresowa
Aleja Kongresowa

About the Project

On December 7, 2017, Eleven Zett Productions took part in the Congress Avenue project, which honored the 18th New Frontiers in Interventional Cardiology workshops with the own tree dedicated to the event. The ecological project is a joint work of the City of Krakow, the Krakow Festival Office (ICE Kraków operator) and the Urban Greenspaces Board of Krakow and it was inaugurated in July this year. The premise of the initiative is to counteract the progressive degradation of air quality in the city by planting new plants along Monte Cassino street.

The official ceremony of unveiling the plane tree and the accompanying plaque was attended by the NFIC co-directors - Stanisław Bartuś MD, PhD and Zbigniew Siudak MD, PhD, FESC - and Paula Fanderowska, director of the Krakow Festival Office.

For the NFIC workshops themselves, and also cardiologists organizing this event, planting the tree has a symbolic dimension. Referring directly to culture, it emphasizes the eighteenth edition of meetings and is a testimony to the new stage. Also the tree species matched the context - plane tree is one of the longest green varieties, which significantly contributes to the neutralization of air pollution.It should be remembered that smog remains one of the common causes of cardiovascular disease.

December 2017

Services

Event coordination

Strategy and concept of the event

Press releases

Promotion in the media

Public Relations

Media Relations

Personal branding

Photo coverage

Social media

Media monitoring