3rd Congress of Senior Economy
The third edition of the Congress of the Senior Economy was held on 9 June. This year it was entitled "The economy on the threshold of the silver revolution". During the event, the "Strategy for the development of the silver economy" was planned, taking into account the potential of small and medium-sized enterprises to bridge the gap in the level of access to goods and services for seniors, irrespective of their place of residence. During the event, 3 debates on the senior economy were held.
The agency's tasks included not only acquiring media patrons (18 editorial offices) and running the Institute's profile on social media, but above all the preparation of informative articles with expert commentaries (20 texts), contact with the media, sending the articles, the authorisation of promotional material, and on-site coordination of the event.