Walk for Health 2017 - 3rd edition
About the Project
The third edition of the event "Walk for health - invite your doctor!" took place on 30 September 2017 in 6 cities in Poland: Tarnobrzeg, Sandomierz, Skierniewice, Oświęcim, Żyrardów, and Chrzanów. The sporting event was organized as part of the National Health Program of the Ministry of Health by the Pearl of Wellness.
The idea of the whole project was not only to encourage physical activity in the open air, but also to integrate generations, people from different environments and with various diseases, and build social responsibility and health awareness about how beneficial to our health and life has physical activity.
Eleven's task was to create a strategy for the organization and promotion of the event and comprehensive project implementation from obtaining city partnerships, media patronage by coordinating the entire project with subcontractors before events and at the event site, media and social media promotion, organization of press conferences, as well as ongoing monitoring of activities. It is worth emphasizing that the agency has completed all works in record-breaking time - 6 events within 1.5 months, because this was required by a grant from the Ministry of Health.