Promotional films in the social campaign "Valve for Life Initiative in Poland"
On July 20, Eleven team has been involved in the production of new promotional films (for doctors and patients) for the social campaign "Valve for Life Initiative in Poland" organized by the Polish Society of Cardiology (PTK), Association for Cardiovascular Intervention (AISN), European Society of Cardiology (ESC) and European Association for Percutaneous Cardiovascular Interventions (EAPCI).
The aim of the campaign, which runs from 2015, is to promote among Polish people an innovative solution in medicine. It is transcatheter aortic valve implantation. The campaign is intended to approximate the possibilities offered by this procedure among people who are not eligible for surgical treatment and increase the number of TAVI procedures performed in Poland.
Emilia Krakowska actress, who took part in all-day photos of the new campaign spot, is the faces of the action, and thus the star of the promotional films. The ambassador of the previous edition of the action was known for the role of Hermann Brunner in the film "Stakes Larger Than Life". It was actor Emil Karewicz.
Eleven team was responsible for contact with the participants of the recording, supervising work on film set at the Institute of Cardiology in Anin, for preparing photoreports for the event and for moderating social media.