Educational film “Action Ablation”
About the Project
In November 2017, Eleven Zett Productions team made a promotional film as part of the educational campaign "Action Ablation" in partnership with the Heart for Cardiac Dysrhythmia and Johnson&Johnson Company. The project assumption was to raise public awareness about heart rhythm disorders with an emphasis on atrial fibrillation and to promote minimally invasive cardiac ablation as an effective treatment method. Eleven's and partners’ activities focused on a new target group of patients between 30 and 45 years old.
The film shows the viewer the order of diagnosis and treatment of atrial fibrillation in easy and accessible way, leading the main character through their subsequent stages - a visit to a GP, a preliminary diagnosis, measurement tests, non-invasive cardiac ablation procedure using the 3D system and whole cardiac rehabilitation process. The mission of the action was to provide a comprehensive presentation of the issue to people with basic medical knowledge and to present them new information about innovative treatment methods available in Poland.