WCCI 2017

WCCI 2017
WCCI 2017
WCCI 2017

About the Project

The Warsaw Course on Cardiovascular Interventions, one of the most important interventional cardiology conferences organised in Warsaw under the auspices of the Association of Cardiovascular Interventions (AISN) of the Polish Cardiac Society, was organised this year in Poland for the twenty-first time. The three-day congress brought together approx. 1,000 eminent specialists from around the world.

In addition to public relations tasks, the agency was responsible for contact with the media, conducting and arranging interviews, and preparing texts and providing coverage of the event. Our task was also to acquire media and honorary sponsors - a total of 41, including honorary patronage of the Ministry of Health, the Mayor of Warsaw, the Polish Chamber of Commerce, the Polish Federation of Hospitals, as well as media patronage of AbcZdrowie.pl, Polityka Zdrowotna, Poradnik Zdrowie, Medexpress.pl, Służba Zdrowia, Medycyna Praktyczna, and many others. The agency’s activities increased media interest in the Workshops, which resulted in many interviews, publications, and dedicated texts. Information about WCCI appeared more than 50 times in the media, including in Rzeczpospolita, RMF FM, Polskie Radio [Polish Radio], TVP [Polish Public Television], Poradnik Zdrowie [Health Guide], Polityka Zdrowotna [Health Policy], and wp.pl. The Congress was also promoted on various social media channels.


The concept of promotion


Visual identification

Press releases

Promotion in the media

Acquiring patrons and partners

Public Relations

Media relations

Public Affairs

Business Development

Personal branding

Social media

Media monitoring

Photo and video coverage