The Valve for Life campaign and participation in the Economic Forum in Krynica
About the Project
Valve for Life is a campaign within the framework of the international Valve for Life initiative, which since 2015 has been promoting among Poles transcatheter aortic valve implantation, an innovative solution in medicine. Eleven Zett contributes to changing the lifestyle of Poles and broaden public awareness about health. Since the very beginning, we are focused on presenting the opportunities offered by this treatment among people who are not eligible for surgical treatment. The campaign is organised by the Polish Cardiac Society (PTK), the Association of Cardiovascular Interventions (AISN), the European Society of Cardiology (ESC) and the European Association for Percutaneous Cardiovascular Interventions (EAPCI). The coordinators of the campaign are renowned Polish specialists: Prof. Adam Witkowski, Head of the Department of Cardiology and Interventional Angiology at the Institute of Cardiology in Anin, and Prof. Dariusz Dudek, Head of the II Clinical Department of Cardiology and Cardiovascular Interventions of the Jagiellonian University Medical College.
The slogan and title of the campaign, Valve For Life, emphasises the value of health and its importance in daily functioning. It also underlines the role of valves in saving the lives of people who cannot be operated due to high risks. The ambassador of the campaign was the well-known and respected actor Emil Karewicz, who, as he mentioned himself, owes much to Polish cardiology.
The campaign gained popularity in the media and was present at the Economic Forum in Krynica in 2015, where all the participants of the Forum were provided with free of charge echocardiography tests.
Eleven Zett’s task was to comprehensively conduct the campaign, prepare its visual identity by producing commercials, buy air time and outdoor advertising surfaces, conduct PR and media relations, and prepare events.
The campaign reached 11 million people throughout Poland. It has been recognised by the prestigious Eurointervention magazine as a model pattern for conducting the campaign in other European countries. The campaign contributed to an increase in the number of performed TAVI treatments from 453 to more than 673 within the first year of the project!
Our logo has also been chosen as the official logo for the entire European initiative by EAPCI ESC.